011: The power of your brand
A picture is worth a thousand words. What’s the picture, or image, that others have of you?
What do people say about you when you are not in their presence?
In this episode of The Spirit of Leading I discuss the power of images, and why symbols are more powerful than words, whether it’s a flag, or a corporate logo, a brand name or trademark, or your own personal brand.
Symbols convey powerful emotional connections to ideas, ideals, and leaders. We use symbols as shorthand to communicate a range of values and beliefs.